Mithila Fresh Privacy Policy | Secure Agro Supply Chain

This official Mithila Fresh Privacy Policy explains how we collect, use, process, store, and protect your personal information. Specifically, this legal protection applies to data obtained through our main website, mobile applications, and secure agro supply chain operations across India.

By accessing or using our platform, you acknowledge that you agree to the terms of this Mithila Fresh Privacy Policy. This document is published to strictly comply with the Information Technology Act, 2000, the Digital Personal Data Protection (DPDP) Act, and the Consumer Protection (E-Commerce) Rules, 2020.

1. Corporate Identity & Data Fiduciary Details

Company Name: Mithila Fresh Agro Private Limited
Website URL: https://mithilafresh.com
Registered Corporate Office: Beloun, Ramauli, Benipur, Darbhanga, Bihar, India – 847201
Corporate Identity Email: info@mithilafresh.com
Direct Helpline Contact: +91-9711124486

Under applicable Indian data privacy regulations, Mithila Fresh Agro Private Limited acts as the “Data Fiduciary.” This means we are the entity that determines why and how your digital personal data is processed on this platform.

2. Information Collected Under the Mithila Fresh Privacy Policy

To efficiently manage our agricultural trading, food processing, distribution, and e-commerce supply chains, we collect two main categories of data:

A. Personal Data You Provide Us

Identity Data: Your full name, age, or gender, which helps us verify your legal eligibility to make purchases under Indian law.
Contact Protocols: Your mobile number, secondary phone numbers, and email address.
Logistics & Fulfillment Data: Your precise delivery address, GPS coordinates, nearby landmarks, and structural shipping notes.
B2B Farmer & Supplier Data: Your company name, GSTIN (for wholesale agricultural trading), or business registrations where applicable.
Support Logs: Written communications, WhatsApp chat transcripts, or call records generated during customer service inquiries.

B. Transactional and Technical Data

Order Records: Your purchase history, specific item selections (Raw Makhana, Spices, Rice, Flavored Makhana, Makhana Powder), and quantity metrics.
Billing Credentials: Your invoice data, payment statuses, and transaction reference numbers.
Device Profiles: Your IP address, browser architecture, operating system variations, and hardware device models.
Behavioral Metrics: Pages you visited, session durations, click-stream paths, access dates/timestamps, and referral URLs.

Important Note on Financial Security: Payment processing is routed through secure, RBI-authorized, third-party payment gateways. Therefore, Mithila Fresh never stores your credit card numbers, debit card pins, or net banking passwords on its servers.

3. Lawful Purpose of Data Processing

In strict compliance with Indian laws, we process personal information only for specific, lawful reasons. Consequently, we use your data for the following essential business purposes:

Managing Your Orders

Contractual Fulfillment: Registering your account, processing your agro-orders, delivering packages, and confirming your payments.
Communication: Sending delivery status alerts, handling grievances, and updating you on seasonal crop harvests or inventory.

Improving Our Platform

Operational Optimization: Refining website speed, protecting against digital fraud, and monitoring secure server health.
Regulatory Compliance: Maintaining statutory tax books, generating commercial invoices, and assisting law enforcement bodies when legally required.

4. Public Content, Media, and Comments Rules

Website Comments

If visitors leave comments or reviews on the platform, we collect the text displayed in the comment form. Additionally, we capture the visitor’s IP address and browser user agent string to prevent automated spam.

Content Moderation

Furthermore, the Company reserves the absolute right to monitor, edit, hide, or permanently remove user comments that violate community guidelines or applicable cyber regulations.

Media Upload Regulations

If you upload images or media to [suspicious link removed] (Internal Link to Homepage), you acknowledge that these files may be processed by our internal systems. Therefore, users are strictly advised to strip EXIF data (embedded location data) from photos before uploading. This action prevents unwanted third parties from downloading and extracting your location data. Consequently, the Company holds zero liability for user-neglected EXIF exposures.

5. Contact Forms, Cookies, and Analytics

Secure Contact and Inquiry Forms

Information collected through B2B bulk inquiry, export, or contact forms (including phone numbers and messages) is securely processed. We use this data to generate commercial quotes, confirm supply chain capabilities, and establish legal trade agreements. As a result, we retain these logs for valid audit timelines. You can read more about purchasing directly on our [suspicious link removed] (Internal Link to Shop/Products).

Cookie Architecture and Tracking

We employ functional cookies, web beacons, and tracking pixels to store your user interface preferences. For instance, cookies keep your shopping cart intact across sessions and protect checkout protocols.

Controlling Your Cookies

You retain the absolute right to disable or block cookies through your individual browser controls. However, doing so may break core e-commerce functionalities. For example, it might block your ability to add makhana packets to your cart or execute an instant checkout.

Web Analytics Usage

We utilize third-party web analytics tools (such as Google Analytics) to decipher traffic density and regional consumer interest trends. This analytical data is processed exclusively in an aggregated or anonymized format. Thus, it cannot be easily reverse-engineered to identify you personally.

6. Controlled Sharing and Disclosures of Data

Mithila Fresh Agro Private Limited maintains a strict policy: We do not sell, rent, or trade your personal data to third-party marketing brokers. Instead, data sharing is limited exclusively to the following operational scenarios:

Logistics & Delivery Partners: Sharing your name, address, and phone number with regional couriers to deliver your agri-products safely.
Payment Processors: Passing transaction values to secure payment gateways to clear UPI, credit card, or net-banking charges.
Cloud Infrastructure Providers: Storing encrypted system backups on highly secure cloud servers.
Legal Authorities: Disclosing files when bound by formal court warrants, tax audits, or cyber-crime cell directives.

Business Transitions

In the event that the Company undergoes a corporate merger, acquisition, or asset sale, your personal database may be transferred to the incoming corporate entity. However, this transfer will happen as part of standard business assets and will remain subject to the pre-existing promises made in this Mithila Fresh Privacy Policy.

7. Data Retention and Security Safeguards

Data Retention Schedules

We retain your digital personal data only as long as necessary to fulfill our specific business purposes. For example, transactional data is retained for the mandatory duration required under Indian Income Tax rules and accounting laws (typically 8 financial years).

Data Scrubbing Timelines

Account profiles are retained as long as your account remains active. However, if an account is abandoned or remains completely inactive for more than 3 years, your personal data will be scrubbed, anonymized, or permanently deleted from our primary storage databases.

Rigorous Security Safeguards

We implement commercially reasonable technical, physical, and administrative security configurations to protect against data leakage. Our protocols include:

Standard Secure Socket Layer (SSL/TLS) network encryption across all checkout nodes.
Restricted database access controls for authorized operations managers only.
Continuous firewall protection and automated malware sweeps.

Disclaimer: While we take standard industry precautions, no system transmitting data over the internet can be guaranteed as absolute proof against skilled cyber-threats. Therefore, users browse and transmit information at their own risk.

8. Your Rights Under the Mithila Fresh Privacy Policy

Under the framework of the Digital Personal Data Protection (DPDP) Act, you possess clear, actionable rights regarding your personal records. Specifically, your rights include:

Right to Access: The right to request a summary of your personal data processed by us and the list of third parties with whom it was shared.
Right to Correction & Erasure: The right to correct inaccurate data, update phone numbers, or request the absolute erasure of personal data that is no longer necessary for the active e-commerce contract.
Right to Withdraw Consent: You can withdraw your consent to receive promotional emails or tracking at any time. Consequently, upon receiving a valid withdrawal request, we will cease processing your data within a reasonable timeframe, unless legally obligated to retain it for tax purposes.

To exercise any of these rights, you can quickly send an authentic email to our Privacy Officer. You can learn more about data principal rights from the official Digital Personal Data Protection Act Gazette (Outbound Link to Ministry of Electronics and Information Technology).

9. International Transfers, Minors, and Hyperlinks

Cross-Border Data Transfers

While our primary operational base is in Benipur, Darbhanga, Bihar, the secure cloud servers we utilize may store data across distributed nodes located globally. Where international transfers occur, we implement valid legal contracts to ensure your data receives protection equivalent to Indian standards.

Children’s Privacy Guardrail

MithilaFresh.com does not intentionally cater to or collect data from individuals under the age of 18 years. If you are a minor, you must browse this site only under the strict guidance and explicit consent of a parent or legal guardian. If we discover that a minor’s data has been inadvertently registered without guardian consent, we will purge it instantly.

Third-Party Hyperlink Disclaimer

Our platform may display external hyperlinks to payment partners or regional agricultural blogs. Mithila Fresh Agro Private Limited possesses no operational authority over the privacy architectures or cookie scripts of external platforms. Therefore, you access these third-party portals strictly at your own operational risk.

10. Breaches, Property Rights, and Liability

Data Breach Strategy

In the unlikely event of a security exploit or data breach, we maintain a quick-response operational playbook. Where required by applicable Indian cyber law guidelines, affected individuals and relevant authorities will be notified immediately.

Core Intellectual Property Rules

The text, code structure, custom layouts, high-resolution makhana images, product branding, and trade logos displayed on MithilaFresh.com are the exclusive property of Mithila Fresh Agro Private Limited. No element of this platform may be copied, reproduced, or commercially exploited without prior written permission from the Company. For more information on terms of purchase, view our Mithila Fresh Terms and Conditions (Internal Link to Terms page).

Complete Limitation of Liability

To the maximum extent permitted by applicable Indian laws, Mithila Fresh Agro Private Limited, its board of directors, and management executives shall not be held liable for any indirect, unintended, incidental, or consequential damages. This applies specifically to data transmission delays, system downtimes, server maintenance blocks, or cyber incidents beyond our reasonable administrative control.

11. Revisions and Legal Jurisdictions

Complete Legal Disclosures

We reserve the legal corporate right to share your records with government investigators, regulatory bureaus, and judicial bodies without your prior approval. However, this will only happen if it is required to comply with an active criminal investigation, stop fraudulent transactions, or defend our legal rights in a court of law.

Revisions to the Mithila Fresh Privacy Policy

The Company retains the unilateral right to rewrite, update, patch, or completely replace this policy statement at any moment. Any changes will become legally binding the exact moment the updated version is published on this URL. Your continued use of the platform after updates indicates your acknowledgment of the revised rules.

Governing Law and Court Jurisdiction

This policy framework, along with all corresponding digital interactions, is governed by the federal laws of India. Any irreconcilable disputes originating from this policy shall be directed exclusively to the competent courts located in Benipur, Darbhanga, Bihar, India, to the complete exclusion of any other court systems.

12. Mandatory Grievance Redressal Mechanism

As required by the Consumer Protection (E-Commerce) Rules, 2020, and the DPDP framework, Mithila Fresh has appointed a dedicated Privacy Officer to address customer escalations, data rights requests, or security concerns.

We will acknowledge your grievance ticket within 48 hours (working day) and provide a formal legal resolution within a maximum window of 30 days. You can also reach out via the National Consumer Helpline Portal (Outbound Link to Consumer Helpline) if required.

Designated Officer: Privacy & Grievance Redressal Officer
Corporate Entity: Mithila Fresh Agro Private Limited
Corporate Office Address: Beloun, Ramauli, Benipur, Darbhanga, Bihar, India – 847201
Direct Privacy Mailbox: info@mithilafresh.com (Mark subject line as: Attn: Grievance Officer)
Direct Office Line: +91-9711124486

By accessing, browsing, or using this website, you acknowledge and agree to this Mithila Fresh Privacy Policy and consent to the collection, use, storage, and processing of information as described herein.